Sunday, November 25, 2012
However, a short, slightly amusing interlude with Shoppertrak:
Black Friday estimated sales fall from 11.4 billion to 11.2 billion.
Explanation offered: Thanksgiving Day sales!
But let us turn the clock back to this time in 2011:
More customers shopped the Sunday before Thanksgiving than the days following Black Friday, according to ShopperTrak, a leading provider of retail and mall foot-traffic counting services.Nonetheless, they managed to rack up nice gains in 2011. The full low-down comes next Tuesday, and it will be estimated, so don't place too much reliance on these numbers.
Both Black Saturday and Black Sunday showed year-over-year losses in retail sales and foot-traffic, which caused the entire Black Friday weekend to realize a 1.9% sales increase and 1.8% decline in foot-traffic when compared with the same period last year, ShopperTrak said. But the week leading up to Black Friday (ending Nov. 26), saw a 4.4% increase in sales, when compared to the same week in 2010. Black Sunday (Nov. 27) also saw a 1.7% decrease in enclosed mall foot-traffic, compared with the previous Sunday (Nov. 20).
“Retailers offered door-busters and other pre-holiday specials earlier in the Thanksgiving week to ensure they had the best opportunity to capture value-conscious shoppers,” said ShopperTrak founder Bill Martin. “Our customers have access to real-time traffic information, and they succeeded in taking share earlier than they had in past years.
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