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Sunday, November 25, 2012

Shoppertrak Interruption

Okay, okay, I gag every time I try to write about MMT. But I will. 

However, a short, slightly amusing interlude with Shoppertrak:
Black Friday estimated sales fall from 11.4 billion to 11.2 billion

Explanation offered: Thanksgiving Day sales!

But let us turn the clock back to this time in 2011:
More customers shopped the Sunday before Thanksgiving than the days following Black Friday, according to ShopperTrak, a leading provider of retail and mall foot-traffic counting services. 

Both Black Saturday and Black Sunday showed year-over-year losses in retail sales and foot-traffic, which caused the entire Black Friday weekend to realize a 1.9% sales increase and 1.8% decline in foot-traffic when compared with the same period last year, ShopperTrak said. But the week leading up to Black Friday (ending Nov. 26), saw a 4.4% increase in sales, when compared to the same week in 2010. Black Sunday (Nov. 27) also saw a 1.7% decrease in enclosed mall foot-traffic, compared with the previous Sunday (Nov. 20). 

“Retailers offered door-busters and other pre-holiday specials earlier in the Thanksgiving week to ensure they had the best opportunity to capture value-conscious shoppers,” said ShopperTrak founder Bill Martin. “Our customers have access to real-time traffic information, and they succeeded in taking share earlier than they had in past years.
Nonetheless, they managed to rack up nice gains in 2011. The full low-down comes next Tuesday, and it will be estimated, so don't place too much reliance on these numbers. 

This comment has been removed by the author.
Heh. This is me, ears plugged and mouth open against the shock wave. Battery M_O_M fire for effect in 5...4...3...
Popped into a San Diego Target Sunday evening; no clues whatsoever that BF had even transpired.
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